Marie Chavanon is Head of Customer Innovation at Sanofi China and in charge of driving digital transformation, external innovation and multichannel engagement. For the past 15 years, she has worked in various industries including cosmetics, fashion, advertising agency and pharma, focusing on CRM, eCommerce and Digital Marketing.In China since 2008, she has seen the Chinese digital eco-system evolve considerably and is fascinated by the speed of change and rapidity of adoption by users, making it an exciting but challenging environment for big corporates to work with and adapt.