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Agenda 2018

8th Annual China Social Media & Digital Marketing Forum 2018

2018.9.5.A.M.

2018.9.5.P.M.

2018.9.6.A.M.

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Speakers 2018

8th Annual China Social Media & Digital Marketing Forum 2018

Agenda 2017

7th China Social Media & Digital Marketing Forum 2017

2017.9.7.A.M.

2017.9.7.P.M.

2017.9.8.A.M.

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Speakers 2017

7th China Social Media & Digital Marketing Forum 2017

  • Dr. Xugang Wang

    Dr. Xugang Wang
    Chief Scientist
    Social-Touch

    Chief scientist of Social Touch. He led the team of Social Touch to keep exploring in data marketing applications, and is responsible for grab, cleaning, analysis, and mining of marketing data.
  • Tina Xu

    Tina Xu
    Vice President of Information Technology
    AstraZeneca China

    Tina Xu has been appointed Vice President of Information Technology (IT) in Dec 2014, In this role, She leads the IT team in supporting AZ’s business growth through the delivery of information technology, information systems and best information management practices, and shapes and manages our IT strategy and projects in line with the company’s overall business strategy and priorities. Besides, as head of IT, Tina is responsible for managing all IT-related activities in China and demonstrating commitment to the AstraZeneca global IT standards and framework. Meanwhile, she is leading Commercial 3D Innovation(“Digital, Diagnosis, Device” )in AZ China, aims at establishing the eco-system, looking for solutions of integration of diagnosis and treatment.
  • Jennifer Lian

    Jennifer Lian
    Director of E-Commerce at New Business Division
    Daphne Investment Group

    Ms. Jennifer Lian is Director of E-Commerce at New Business Division in Daphne Investment Group. During more than 15 years of senior-level experience in marketing, her clients include domestic and international enterprises of a well-known large scale. She has been in charge of formulating brand strategies and marketing solutions, based on intensive market fluctuation studies. Jennifer has a profound knowledge of industrial development and product orientation, in order to create high profits for companies and clients, through the implementation of business strategies.
  • Brenda Chen

    Brenda Chen
    Director of B2B Marketing & Marketing Operations
    LinkedIn China

    Brenda is a passionate and seasoned marketer with over 12 years of experience in both consumer and B2B marketing, and honed her digital marketing skills at leading Internet and IT companies such as LinkedIn, Google and Microsoft in both China and the U.S. Her passion throughout her career has been connecting the brand with consumer and customer in an emotional and personal level to win their minds and hearts. Brenda has been strengthening and reinventing brands by establishing customer center strategies focused on acquisition, retention and building brand advocates. Brenda is an expert in the ever-changing consumer and customer relationship and how effective storytelling and content strengthens brand loyalty. Brenda currently leads LinkedIn China’s B2B marketing and marketing operation teams that are dedicated to connect brands with professionals. Brenda holds an MBA from Yale School of Management and a BS in Computer Science from UC San Diego.
  • Ellen Shen

    Ellen Shen
    Technical Marketing Manager
    Tektronix (China) Co., Ltd.

    Ellen SHEN is Technical Marketing Manager, Performance product, for Tektronix China, a world leader in test, measurement and monitoring.  In her current role, Ellen is responsible for market planning and strategy for direct sell test & monitoring solutions, targeting high speed serial, mobile, Datacom & optical, semiconductor, wideband, high tech research in China.
  • Fay Zhao

    Fay Zhao
    Head of Developing Market
    Reckitt Benckiser

    Fay ZHAO used to be in the Bausch & Lomb eye care China Co., Ltd., Kimberly Clark China Co., Ltd., responsible for brand management and marke
  • Alex Yen

    Alex Yen
    Marketing Operations Manager
    GE Healthcare

    Alex is currently the Marketing Operations Manager for GE Healthcare China, leading Revenue Marketing strategy model through building lead management process and ROI measurement within SalesForce.com platform. He also designed and deployed the standardized Customer Engagement Automation process for all types of marketing campaigns, including events, inbound, web, social media, and webinar.
  • Hanson Wang

    Hanson Wang
    Head of Ecommerce
    ABB (China) Limited

    Over 10 years’ experience of power and utility manufacturing as Strategic marketing profession with strong sense of market and segment and MBA qualification. Over 3 years’ working in UK, Italy with global vision. Being able to fast learn and adapt in new organizations. Over 5 years’ management experience leading more than 40 taking care of more than 60% of company business scope with leading finance result among all local business unit. 3 years’ Ecommerce expertise for industrial product with close working experience with Alibaba group.
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