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Agenda 2018

7th Annual China Social Media & Digital Marketing Forum 2018





Speakers 2017

7th Annual China Social Media & Digital Marketing Forum 2017

  • Lidong Wu

    Lidong Wu
    VP of Marketing

    Lidong Wu, currently is Vice President of Marketing for IBM Greater China and has been involved in market-related work for more than 10 years. She served as vice president of marketing department of software department of IBM Asia Pacific, general manager of software department of IBM Greater China, general manager of IBM Greater China marketing department, experienced many changes in IBM marketing department, and led the team to win multiple markets prize.

  • Yeh Ming Hsin

    Yeh Ming Hsin
    Ford Motor Company AP

    Ming Yeh is a seasoned automotive marketing expert who pride himself in creativity, innovation, and the ability to persuade all stakeholders to execute the campaign he and his team developed.
    He started his career at Ford in Taiwan after graduated from the University of Texas at Austin where he received his MBA degree.  With his result-driven attitude and out-of-the-box thinking, Ming’s journey extended from Taiwan to US to China in 18 different positions, including representing global MSS middle manager in a global leader development ...

  • Luyin Zhong

    Luyin Zhong
    PR & Communication and Advertising & Promotion Director
    GE Healthcare Greater China

    Luyin Zhong (Lu) is Public Relations & Communications Director and Advertising & Promotions Director for GE Healthcare China. She is responsible for company’s external and internal communications, digital/social, branding, advertising, MarComm, and major events and tradeshows.  Lu was honored as “2015 Annual Marketing Icons” by New Marketing Magazine. 
    Before this role, Lu spent 5 years with GE China as Senior Communication Manager to manage external PR strategies and activities, managing media relations as well as issue and crisis preparedness and ...

  • Lu Guo, Founder & CEO

    Lu Guo, Founder & CEO
    Shopal; Former vice president of digital
    ecommerce at Johnson & Johnson

    Lu Guo used to be Vice President, Digital and Ecommerce at Johnson & Johnson, the global leader in Consumer Goods and Healthcare, leading up all digital marketing, CRM, analytics, and ecommerce P&L. Lu was also Digital Expert-in-Residence at IDEO, China, and an advisor to a number of startup companies. Ranked by Manager Today Magazine as one of the Top 100 Managerial Talents in China in 2013, Lu is a recognized leader who is known for her capability to drive rapid growth and innovation in large global corporations...

  • Yale Mao

    Yale Mao
    Sr. Marketing Mgr

    1995-2000, R&D Mgr. Unilever China (HPC)Laundry/ Oral Care Dept. 
    2000-2005, Marketing Mgr. Unilever Food Solutions 
    2005-2008, Senior Mgr. Professional market, Philips Lighting 
    2008-2015, Senior Mgr. Marketing Communication, Corporate Communication, BASF China

  • Lucy Feng

    Lucy Feng
    Marketing Director of Automotive Lighting
    OSRAM Asia Pacific

    Have more than 15 years of marketing experience and expertise 
    Lead OSRAM APAC marketing team covering 8 countries
    Have deep dive in the field of brand strategy , integrated marketing, online marketing campaign, content marketing and PR marketing
    Have conducted online training for the marketing platform of “” and got the good feedback...

  • Johnny Lu

    Johnny Lu
    head of big data analytical consulting team
    Nielsen China

    Johnny (Jiezheng) Lu, is currently the head of big data analytical consulting team in Nielsen China. He provides business intelligence to 500 fortune companies and local giants by connecting data at all dimensions and unleashing the power of advanced analytics on them. It provides valuable suggestions to high level management team at clients with their decisions on company strategy, product development, operation efficiency, marketing efficiency and others. Johnny Lu has more than 10 years of experience over data integration and mathematic...

  • Linda Yang

    Linda Yang
    director,Digital Marketing & E-Commerce
    Starbucks (China) Company Limited

    Have deep experience in driving profitable growth in both retail and consumer brands through winning marketing strategies.
    A passionate advocate and participant of the “Digital Marketing Era” in China with 14 years + experience.
    Proven background and strong interest in defining Omni-channel digital strategy, improving customer experience and driving complex transformation.

Agenda 2016

6th China Social Media & Digital Marketing Forum 2016





Speakers 2016

6th China Social Media & Digital Marketing Forum 2016

  • Dr. Xugang Wang

    Dr. Xugang Wang
    Chief Scientist

    Chief scientist of Social Touch. He led the team of Social Touch to keep exploring in data marketing applications, and is responsible for grab, cleaning, analysis, and mining of marketing data.
  • Tina Xu

    Tina Xu
    Vice President of Information Technology
    AstraZeneca China

    Tina Xu has been appointed Vice President of Information Technology (IT) in Dec 2014, In this role, She leads the IT team in supporting AZ’s business growth through the delivery of information technology, information systems and best information management practices, and shapes and manages our IT strategy and projects in line with the company’s overall business strategy and priorities. Besides, as head of IT, Tina is responsible for managing all IT-related activities in China and demonstrating commitment to the AstraZeneca global IT standards and framework. Meanwhile, she is leading Commercial 3D Innovation(“Digital, Diagnosis, Device” )in AZ China, aims at establishing the eco-system, looking for solutions of integration of diagnosis and treatment.
  • Jennifer Lian

    Jennifer Lian
    Director of E-Commerce at New Business Division
    Daphne Investment Group

    Ms. Jennifer Lian is Director of E-Commerce at New Business Division in Daphne Investment Group. During more than 15 years of senior-level experience in marketing, her clients include domestic and international enterprises of a well-known large scale. She has been in charge of formulating brand strategies and marketing solutions, based on intensive market fluctuation studies. Jennifer has a profound knowledge of industrial development and product orientation, in order to create high profits for companies and clients, through the implementation of business strategies.
  • Brenda Chen

    Brenda Chen
    Director of B2B Marketing & Marketing Operations
    LinkedIn China

    Brenda is a passionate and seasoned marketer with over 12 years of experience in both consumer and B2B marketing, and honed her digital marketing skills at leading Internet and IT companies such as LinkedIn, Google and Microsoft in both China and the U.S. Her passion throughout her career has been connecting the brand with consumer and customer in an emotional and personal level to win their minds and hearts. Brenda has been strengthening and reinventing brands by establishing customer center strategies focused on acquisition, retention and building brand advocates. Brenda is an expert in the ever-changing consumer and customer relationship and how effective storytelling and content strengthens brand loyalty. Brenda currently leads LinkedIn China’s B2B marketing and marketing operation teams that are dedicated to connect brands with professionals. Brenda holds an MBA from Yale School of Management and a BS in Computer Science from UC San Diego.
  • Ellen Shen

    Ellen Shen
    Technical Marketing Manager
    Tektronix (China) Co., Ltd.

    Ellen SHEN is Technical Marketing Manager, Performance product, for Tektronix China, a world leader in test, measurement and monitoring.  In her current role, Ellen is responsible for market planning and strategy for direct sell test & monitoring solutions, targeting high speed serial, mobile, Datacom & optical, semiconductor, wideband, high tech research in China.
  • Fay Zhao

    Fay Zhao
    Head of Developing Market
    Reckitt Benckiser

    Fay ZHAO used to be in the Bausch & Lomb eye care China Co., Ltd., Kimberly Clark China Co., Ltd., responsible for brand management and marke
  • Alex Yen

    Alex Yen
    Marketing Operations Manager
    GE Healthcare

    Alex is currently the Marketing Operations Manager for GE Healthcare China, leading Revenue Marketing strategy model through building lead management process and ROI measurement within platform. He also designed and deployed the standardized Customer Engagement Automation process for all types of marketing campaigns, including events, inbound, web, social media, and webinar.
  • Hanson Wang

    Hanson Wang
    Head of Ecommerce
    ABB (China) Limited

    Over 10 years’ experience of power and utility manufacturing as Strategic marketing profession with strong sense of market and segment and MBA qualification. Over 3 years’ working in UK, Italy with global vision. Being able to fast learn and adapt in new organizations. Over 5 years’ management experience leading more than 40 taking care of more than 60% of company business scope with leading finance result among all local business unit. 3 years’ Ecommerce expertise for industrial product with close working experience with Alibaba group.




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