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B2B E-Commerce Marketing Way<br />B2B电商营销之道

l Top Strategies of B2B Enterprise E-Commerce
l B2B企业电商的顶层策略
• Who should the company press the button of e-commerce?
公司中应该“谁”来按下电商这个开关?
• Whose cheese did the e-commerce start?
启动电商到底动了谁的奶酪?
• Is E-commerce of B2B enterprises for brand effect or transaction?
B2B企业的电商究竟是为了品牌效应还是为了成交?
• How should flagship stores, franchised stores, franchised stores and different types of stores be laid out?
旗舰店,专卖店,专营店,不同的店铺种类究竟该如何布局?
l Business Strategy of B2B Enterprise E-Commerce
l B2B企业电商的运营策略
• Products: The choice of e-commerce products? Is it necessary to supply e-commerce exclusively? What is the meaning of the explosion?
产品:电商产品的选择?电商专供有没有必要?爆款的意义?
• Drainage: On-line, off-line, in-station and off-station - how should channels be integrated? Is the flow dividend of industrial e-commerce still there? Social Opportunities and Challenges for Industrial E-Commerce?
引流:线上线下站内站外——渠道该如何整合?工业品电商的流量红利还在不在?Social对于工业品电商的机会与挑战?
• Conversion: Determine your main battlefield with your competitors - Customer Journey for Industrial Products Customers? How to avoid price war in e-commerce? How to increase conversion through technical customer service?
转换:决定你和竞争对手的主要战场——工业品客户的购买旅程(Customer Journey)?如何避免电商内的价格战?如何通过技术客服增加转换?
l KPI and Daily Management of E-commerce in B2B Enterprises
l B2B企业电商的KPI与日常管理
l E-Commerce Campaign Example Sharing
l 电商实例分享

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