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How Can World–Class B2B Companies Acquire Customers Through Marketing in Ch
09:00-09:45 Session 1:
How Can World–Class B2B Companies Acquire Customers Through Marketing in Ch

  

Davis Pang,COO & CoFounder,BesChannels
Omni- Channel Shopping Experience for Digital Consumers
09:45-10:30 Session 2:
Omni- Channel Shopping Experience for Digital Consumers

Store VR experience, online customized products
Online purchase, offline delivery
Check inventory online
Online purchase, offline return/replacement

Ben Hassing, SVP, eCommerce & Technology, Walmart
Premium Data Solution for Brand Marketing
10:50-11:35 Session 3:
Premium Data Solution for Brand Marketing

The presentation helps brands, especially the premium brands, on how to identify the right target group and right tactics using martech and the right data among the billions of big data as they called.

Nicole J. Yang,CEO of Enabling Eco Cloud, Chief Marketing Officer of Secoo Group
Traditional FMCG Industry Digitalization Organization and capability digitalizat
11:35-12:20 Session4:
Traditional FMCG Industry Digitalization Organization and capability digitalizat

FMCG Manufacturers from different sub categories are facing various strong challenges along the digitalization journey. Through organizational design and optimization, talent pipeline build and digital capability framework building, how can we fully engage the cross-functional teams to align the digital centric strategy with digital commerce core team, fulfill the omni-channel consumer demand and seize the early opportunity in the new retail transformation?

Hugo Zheng,Global Digital Acceleration Director – APAC

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