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Current Location: Home > Conference > Agenda 2018 > Timetable > 2018.9.7.P.M.
LOGO Speech time Speech content Guest speaker
The Essence of Digital Marketing in New Era
13:30-14:20 Session 5 :Panel Discussion
The Essence of Digital Marketing in New Era

● User and Product Contention (Company Strategy)
● Big Brand and Small Brand Contention (Brand Strategy)
● True and False Digital Marketing Contention (Marketing Strategy)
● Contention of Good and Bad Content Marketing (Content Marketing)

Moderator: Lucy Feng,Marketing Director Of Automotive Lighting APAC,Osram Asia
Marketing Digitization-How to Grow Brands 10X Faster, 10X Cheaper & 10X Bigger t
14:20-15:05 Session 6:
Marketing Digitization-How to Grow Brands 10X Faster, 10X Cheaper & 10X Bigger t




Aseem Puri, Marketing Head , Unilever International
Drive PPC Effectiveness by Closed Loop Analysis
15:35-16:20 Session 7:
Drive PPC Effectiveness by Closed Loop Analysis

PPC(Pay Per Click) is more widely used by Marketers for industry products, but with the challenge of budget limitation/CPC(Cost Per Click) increase, we are also facing diminished returns of Ads spending. Besides the collaboration of Marketing team and Sales team, Marketers using closed loop analysis on PPC will enhance the PPC effectiveness, make Marketers with more visibility on the closed loop of PPC AdsLP(Landing Pages)Chats/Calls/FormsLeadsOrders and take the right countermeasures to achieve the PPC goals.

Adam Cheng,Product Management and Marketing Director, Greater China,Videojet Technologies (Shanghai) Co., Ltd.


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