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Current Location: Home > Conference > Agenda 2018 > Timetable > 2018.9.7.A.M.
LOGO Speech time Speech content Guest speaker
The Rise of MadTech and Blockchain in Digital Transformation
09:00-09:45 Session 1:
The Rise of MadTech and Blockchain in Digital Transformation




Vincent Lee,Digital Marketing and Comunications, APAC,The Dow Chemical Company
The Will of Those Representing Capital Behind Digital Marketing
09:45-10:30 Session 2:
The Will of Those Representing Capital Behind Digital Marketing

The macro economy determines the trend of the industry, thereby affecting the decision-making of those representing capital in the market: investment or contraction, research and development of new products or continued sales, using traditional marketing or digital marketing. If digital marketing is used, in what way, to what extent, the ultimate goal of achieving digital marketing and the risks that need to be avoided are deeply affected by the will of the capital.

Kris Tan, Head of Marketing& Business Development , CNH
B2B Digitalized Engagement
10:50-11:35 Session 3:
B2B Digitalized Engagement

Traditional marketing are facing more and more challenge on cost control, hard to evaluate its biz impact, changing customers’ unmet needs, etc. This presentation is sharing some case to show how to react those challenges, and how to re-position marketing role in the organization via digitalized engagement.

Anita Liu, Marketing Director, Greater China, GE Healthcare
How to integrate Content Marketing and Sales Growth
11:35-12:20Session4:
How to integrate Content Marketing and Sales Growth

● Analysis the relationship between Content Marketing and Sales Growth
● Customer-oriented mindset create the linkage between Content Marketing
and Sales growth
● Build up a holistic Content Marketing ecosystem
● 5 Effective ways to generate sales leads through Content Marketing

Lucy Feng,Marketing Director Of Automotive Lighting APAC,Osram Asia


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