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LOGO Speech time Speech content Guest speaker
Digital Marketing Experience Innovation -
09:00-09:45 Session 1:
Digital Marketing Experience Innovation - "CMO's Truth Adventure"

Whether it is traditional marketing or digital marketing, the same is customer-centric, to enhance the experience of each contact customer interaction. IBM in the global cooperation with the CMO Council, for the 198 CMO research also shows that CMO anxiety and break, mostly with how to enhance the customer digital marketing experience solidarity. Although the promotion of digital marketing experience is a complex journey, and design, implementation, optimization of the three links, the most critical, complement each other. At these three key stages, some of the industry-leading company's methods and experiences provide us with some lessons to help us make it easier to achieve success.

Lidong Wu, VP of Marketing, IBM GCG
Marketing – the art of persuasion and the science behind
09:45-10:30 Session 2:
Marketing – the art of persuasion and the science behind

Key Words:
Whom to Persuade: Buyers, Dealers, Media, Bosses, Team
How to Persuade: Strategy, KPI, Execution(ATL, BTL, PR, Social, Experiential), Content, Crisis Management
Then What?

Yeh Ming Hsin, Director, Ford Motor Company AP
How B2B embraces a Digital Era
10:50-11:35 Session 3:
How B2B embraces a Digital Era

 

Luyin Zhong, PR & Communication and Advertising & Promotion Director, GE Healthcare Greater China
What is New Branding and New Retailing, Why is it much Harder for MNCs to Win in
11:35-12:20 Session 4:
What is New Branding and New Retailing, Why is it much Harder for MNCs to Win in

Customer-led
Data-driven
Omni-channel marketing strategy

Lu Guo, Founder & CEO, Shopal; Former vice president of digital ecommerce at Johnson & Johnson


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