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Current Location: Home > Conference > Past Agendas > 2014年
LOGO Speech time Speech content Guest speaker
From Content Marketing to Media Company: The Art of Sustainable Influence and Na
15:30-16:20
From Content Marketing to Media Company: The Art of Sustainable Influence and Na

Every brand need to transform from a marketing company to a media company
5 key characters of a media company and why employee is the key, especially for B2B companies
How to empower employees and other stakeholders to achieve sustainable influence and native advocacy

Vincent Lee, Digital marketing strategist, Deloitte
Developing a Compelling and Engaging Social Media Campaign
14:20-15:10
Developing a Compelling and Engaging Social Media Campaign

Social campaign strategy
Social platforms, journey & content
Social interactions and engagement 
Social Listening and measurement

Cindy Lu, Digital and Social Marketing Manager, Cisco Greater China
Social media practice of Pfizer China and Global
13:30-14:20
Social media practice of Pfizer China and Global

The session will cover social media practice of Pfizer China and Global, including Weibo, Apps, etc…
How to prepare contents, attract
How to engage the audience
How to involve and engage internal stakeholders

Qing XI, Director of Communications, Pfizer China
Strategy for Social Media Marketing
11:20-12:20
Strategy for Social Media Marketing

As social media marketing becomes an increasingly important element of the overall digital marketing effort, how do we plan our social media marketing activities has become a question in every marketers mind. To effectively plan and carry out social media effort, we need to start with defining the role of social media, be very specific and goal-oriented. Then we need to have a strategy on what kind of content we should be producing and how we should go about create those contents. The last question is what our content distribution channel strategy should be to ensure maximum reach of our content.

Tian Zhang, Ph.D, Director of Interactive Marketing, Coca-Cola China
How Can Corporate Communications Better Serve Enterprise Business Strategy in an
10:00-11:00
How Can Corporate Communications Better Serve Enterprise Business Strategy in an

> How to leverage employees’ fragmented time to make corporate communications more effective and efficient towards the office staff and the front-line workers? Oerlikon China WeChat Platform is a good example for that. It is currently one of the very few Chinese/English switchable bilingual Corporate WeChat platforms in China.
> Why Corporate Communications via Mobile Instant Messaging becomes a trend for MNCs in China?
> How is the relationship between any kind of Corporate Communications and Enterprise Business Strategy?

Kris Tan, Head of China Corporate Business Development & Communications, Oerlikon Group
B2B Commercial Application of Big Data
09:00-10:00
B2B Commercial Application of Big Data

Background and Characteristics of Big Data
How to Optimize Value by Using Big Data
D&B’s Big Data Application Capabilities
D&B’s Big Data Applications Share

Michael ZHU, Consulting Director, MicroMarketing D&B
Creating Better Customer Relationships with an Integrated Mobile strategy
15:20-16:20
Creating Better Customer Relationships with an Integrated Mobile strategy

Combining a broad range of variables for rich mobile context
Evaluating your mobile maturity across different regions
Building a staffing plan based on your long-term strategy

Amy Chen, LBG Digital & Social Marketing Director, Lenovo
Utilizing Consumer engagement to drive social commerce
14:30-15:00
Utilizing Consumer engagement to drive social commerce

Social media is the place to be when it comes to knowing what your customers are saying to you and what they are saying about you. Companies, who don’t take action to monitor, assess and respond to their customer on social media will suffer the consequences. The biggest challenge to create a durable and engagement social media experience is to publish the right content mix to maximize engagement and ultimately convert your fan base into customers.

Angela Hsueh, GM, APP Corporation
Social media for Corporate Branding
13:30-14:30
Social media for Corporate Branding

Increasing the corporate brand awareness has been challenging especially for most of the B2B companies. With the rise of social media it gives an expressway for B2B marketers and by using social media effectively, not only it can help to increase the company’s brand awareness, it can also enhance the interactions with their younger target groups. In this session we would take a look at one of the recent campaigns from Bosch which has used social media to achieve these targets.

Emily Lee, Senior Manager, Brand and Digital Communications, Bosch (China) Investment Ltd.
How digital advertising fits in with omni-channel shopper marketing
11:20-12:20
How digital advertising fits in with omni-channel shopper marketing

In China, digital marketing and ecommerce sits in a separate silo in most business operations and an increasingly antagonistic and mutually compromising relationships is evolving in how it relates to the brick and mortar side of business operations. This had led to declining sales at retail outlets while ecommerce and digital marketing grows and puts the business traditional Operations, customer service and fulfilment infrastructure under increasing pressure. 
Retailers now face the prospect on setting up viable online to offline or O2O retail marketing models that combines branding, marketing and through-the-line profitability. As such, digital, marketing and activation agencies now have to expand beyond their traditional Silo-based thinking to embrace a different type of integrated marketing driven by retail needs I.e. Omni-channel marketing. The speaker will provide relevant case studies, a proven retail model and strategy plus guidelines on addressing these challenges in China.

How digital advertising fits in with omni-channel shopper marketing
Are your digital marketing efforts fit your business model?
10:00-11:00
Are your digital marketing efforts fit your business model?

It is inevitable your customers today spend more time with their smartphones than with your sales representatives in a given period of time. Are you placing the right investment to fuel conventional   promotion practices while taking baby steps to try out new channels to engage our customers or hoping some innovation campaigns can positively impact the business? The fundamental question we asked ourselves everyday is “Is our business model still working today?” especially facing challenges from changes- The use of digital channels by our customers. Are we doing enough? Are we doing the right thing? A session to dig out more questions than answers…

Matthew Chang, Former Multi Channel Marketing Director, Merck Sharp & Dohme
Build brand advertising Ecological in Mobile Era
9:00-10:00
Build brand advertising Ecological in Mobile Era

Tencent helps six hundred million mobile users to establish a colorful living area in information, entertainment, social networking, and other areas. Consumer habits formed in mobile life, make the brand more trust with users, intimate communication, resulting in emotional resonance, effectively deliver the brand message. According to different user habits and preferences. Tencent mobile platforms provide precise matching of products and content to help brands achieve instant resonance.

Brian Ding, National Director of Online Media Commercialization, OMG, Tencent


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