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Panel Discussion
15:20-16:20 Session 7:
Panel Discussion

The Evolution of Digital: How to Truly Embrace Big Data in Digital Marketing?

·Current status
·Key challenges for digital evolution
·Case studies of digital for traditional brand

Vivian Yeh, Digital Marketing Director, Mead Johnson Nutrition (Moderator) Kestrel Lee, Regional Executive Creative Director, George P Johnson Yale Mao, Sr. Marketing Manager, BASF Kelvin Zheng, Marketing Director, Tencent
Coffee Break
15:00-15:20 Coffee Break:
Coffee Break

 

Multi-Channel Strategy in Pharmaceutical Industry
14:15-15:00 Session 6:
Multi-Channel Strategy in Pharmaceutical Industry

·The digital world we now live in

·Challenge of integrating this to deliver a great customer experience
·Customer engagement: not having a long term approach for Digital initiatives will lead to failure
·Trends of marketing communication channel activities and effectiveness of pharmaceutical companies in China.
·Multi-Channel Marketing Thinking
·MCM focus areas and rationale for franchise digital vision

Maggie Xu, Sr. Manager Digital Excellence, Roche
Next Wave of Social Marketing
13:30-14:15 Session 5:
Next Wave of Social Marketing

When talking about social platforms, you will never miss QQ, Qzone and WeChat. People are fighting to make their brand outstanding, but something has changed. Age of context is coming

Kelvin Zheng, Marketing Director, Tencent
Luncheon
12:20 Luncheon:
Luncheon

 

How to Set Up Consumer Engagement via Digital Video
11:35-12:20 Session 4:
How to Set Up Consumer Engagement via Digital Video

·Latest Development of Digital Video

·Value and Evaluation
·Key Challenges
·Optimization

Yale Mao, Sr. Marketing Manager, BASF
Shaping the Future Through Digital
10:50-11:35 Session 3:
Shaping the Future Through Digital

·Why Digital Matters to China

·Digital Quotient (DQ) Assessment
·China Digital Experience Sharing

Vivian Yeh, Digital Marketing Director, Mead Johnson
Coffee Break
10:30-10:50 Coffee Break:
Coffee Break

 

Intelligent Travel Guide
9:45-10:30 Session 2:
Intelligent Travel Guide

Wireless Internet and Big data bring significant evolutions for every industry. Among all consumer market verticals, leisure and business travel demand stand out and boom. The presentation is to introduce how travel guide information service and online community leverage customer decision making by applying wireless internet and big data philosophy

Wen Li, COO, Ctrip
Reinvesting the Global Future
9:00-9:45 Session 1:
Reinvesting the Global Future

This session will talk about Re-inventing the Digital Future. The talk addresses Nielsen’s views on the future of cross-device usage, how video and content should evolve in this changing context and what we’re learning about audience targeting and the future of precision marketing

Del Levin, VP Marketing Effectiveness Practice, Nielsen
How Digital Marketing Drive E-Commerce?
16:15-17:00 Session 7:
How Digital Marketing Drive E-Commerce?

•How brand build an effective electronic business platform?

•Mobile payment presents new opportunities with new challenges
•How to use cross-channel marketing to increase ROI in E-Commerce
•Beast practices and experience sharing of digital marketing in domestic E-Commerce

Kaya Qin, Director of Alibaba Strategic Client Development Department, Alibaba
Optimization Strategy for Omni-Channel Marketing
14:45-15:45 Session 6: Panel Discussion
Optimization Strategy for Omni-Channel Marketing

·Ad creativity for omni-channel

·Enhance your advertising via different channels
·Evaluation of omni-channel case studies

Lawrence Wang, Social Media & Digital Director, AIG (Moderator) Maggie Xu, Sr. Manager Digital Excellence, Roche Eric Tian, Partner Marketing, Nice Kestrel Lee, Regional Executive Creative Director, George P Johnson


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