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Reinvesting the Global Future
09:00-09:45 Session 1:
Reinvesting the Global Future

This session will talk about Re-inventing the Digital Future. The talk addresses Nielsen’s views on the future of cross-device usage, how video and content should evolve in this changing context and what we’re learning about audience targeting and the future of precision marketing

Del  Levin,VP Marketing Effectiveness Practice, Nielsen
Intelligent Travel Guide
09:45-10:30 Session 2:
Intelligent Travel Guide

Wireless Internet and Big data bring significant evolutions for every industry. Among all consumer market verticals, leisure and business travel demand stand out and boom. The presentation is to introduce how travel guide information service and online community leverage customer decision making by applying wireless internet and big data philosophy

Wen Li,COO, Ctrip
Coffee Break
10:30-10:50 Coffee Break:
Coffee Break

 

Shaping the Future Through Digital
10:50-11:35 Session 3:
Shaping the Future Through Digital

·Why Digital Matters to China

·Digital Quotient (DQ) Assessment
·China Digital Experience Sharing

Vivian Yeh,Digital Marketing Director, Mead Johnson
How to Set Up Consumer Engagement via Digital Video
11:35-12:20 Session 4:
How to Set Up Consumer Engagement via Digital Video

·Latest Development of Digital Video

·Value and Evaluation
·Key Challenges
·Optimization

Yale Mao,Sr. Marketing Manager, BASF
Luncheon
12:20 Luncheon:
Luncheon

 

Next Wave of Social Marketing
13:30-14:15 Session 5:
Next Wave of Social Marketing

When talking about social platforms, you will never miss QQ, Qzone and WeChat. People are fighting to make their brand outstanding, but something has changed. Age of context is coming

Kelvin Zheng,Marketing Director, Tencent
Multi-Channel Strategy in Pharmaceutical Industry
14:15-15:00 Session 6:
Multi-Channel Strategy in Pharmaceutical Industry

·The digital world we now live in

·Challenge of integrating this to deliver a great customer experience
·Customer engagement: not having a long term approach for Digital initiatives will lead to failure
·Trends of marketing communication channel activities and effectiveness of pharmaceutical companies in China.
·Multi-Channel Marketing Thinking
·MCM focus areas and rationale for franchise digital vision

Maggie Xu,Sr. Manager Digital Excellence, Roche
Coffee Break
15:00-15:20 Coffee Break:
Coffee Break

 

Panel Discussion
15:20-16:20 Session 7:
Panel Discussion

The Evolution of Digital: How to Truly Embrace Big Data in Digital Marketing?

·Current status
·Key challenges for digital evolution
·Case studies of digital for traditional brand

Vivian Yeh,Digital Marketing Director, Mead Johnson Nutrition (Moderator) Kestrel Lee,
Regional Executive Creative Director,George P Johnson Yale Mao, Sr. Marketing Manager,
BASF Kelvin Zheng,Marketing Director, Tencent
The only constant is Change
9:00-9:45 Session 1:
The only constant is Change

All marketers are feeling the same: Everything is changing so dramatically, not only in the marketing field, but also in the biz model; not only for companies, but also for personal career. How to adjust ourselves to this? Are there any solution for both cooperates and marketers?

Leveraging online video & real-time social media during
9:45-10:30 Session 2:
Leveraging online video & real-time social media during

A story doesn’t exist unless it can be shared or commented on. Images and videos tenfold the power of the message. Being relevant, on time and properly hash tagged gets attention. What if companies would behave like journalists? How can marketers & communicators utilize the transparency and speed of digital & social media? Niko Palosuo explains with a case study from an European trade show what competencies, tracking and speed is needed to be successful, and how to use the huge potential of the digital audience from fresh experiences with Twitter & YouTube.

Social Digitaloization|The Trend|The Mix
10:50-11:35 Session 3:
Social Digitaloization|The Trend|The Mix

·WeChat/Weibo/nice are changing the way of how consumers engage with your brands:

·Does brand voice matter? Who is the most influential media? Peers’ voice can elevate or ruin your brand.
·Importance of human voice and visual language, Awareness or Engagement
·How did “nice” help McDonald’s, Nike, Uniqlo and Wang Luodan to engage with their fans?

Working With Media in Digital
11:35-12:20 Session 4:
Working With Media in Digital

•Get to Know the Business

•Working With Media in Digital
•Takeaway to Share

The Journey When Left Meets Right: How today’s rising lead
14:00-14:45 Session 5:
The Journey When Left Meets Right: How today’s rising lead

The Journey When Left Meets Right:  How today’s rising leaders in large corporations are leveraging design thinking to drive innovation and market results

Optimization Strategy for Omni-Channel Marketing
14:45-15:45 Session 6: Panel Discussion
Optimization Strategy for Omni-Channel Marketing

·Ad creativity for omni-channel

·Enhance your advertising via different channels
·Evaluation of omni-channel case studies

How Digital Marketing Drive E-Commerce?
16:15-17:00 Session 7:
How Digital Marketing Drive E-Commerce?

•How brand build an effective electronic business platform?

•Mobile payment presents new opportunities with new challenges
•How to use cross-channel marketing to increase ROI in E-Commerce
•Beast practices and experience sharing of digital marketing in domestic E-Commerce


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