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Current Location: Home > Conference > Agenda 2018 > Timetable > 2018.9.6.A.M.
LOGO Speech time Speech content Guest speaker
Hacking Growth with Better Customer Journey
09:00-09:45 Session 1:
Hacking Growth with Better Customer Journey

The necessity of the customer journey
The application of hacking growth methodology
The applicable scene of the customer journey: to B & to C
The key points to the customer journey
case study

Jasmine Yu, Solution Director of Marketing Cloud, Oracle (China) Software System Co., Ltd.,
How Can Large-Scale B2B Enterprises Increase Business Revenue Through Digital Tr
09:45-10:30 Session 2:
How Can Large-Scale B2B Enterprises Increase Business Revenue Through Digital Tr




Liping Wang, Executive Director & GM, Digital Marketing Center, China commercial Business, Lenovo
Account Based Content Marketing -Identify Potential Customers ahead of Marketing
10:50-11:35 Session 3:
Account Based Content Marketing -Identify Potential Customers ahead of Marketing

It's essential to target and interact with the B2B purchasing decision makers before you finally touch them.The Account-Based Marketing(ABM)is a strategic initiative,which is targeted and efficient.By breaking the walls between sales and marketing ,the ABM provides a specific marketing process under a unified goal,helping identify,reach and then influence the target customers,
thus realizing your business objects.LinkedIn Account Targeting and LinkedIn Marketing Solutions(LMS) have been important parts and tools of ABM,which are all based on the dynamic big date pool of LinkedLi.

Vianne Cai, General Manager of Marketing Solutions, LinkedIn China
Big Data Leading Social Marketing
11:35-12:20 Session 4:
Big Data Leading Social Marketing

The in-depth introduction of Tencent social advertising how to base on data insight, with more accurate crowd portrait, more matching marketing scenes, more moving ideas, to help the brand and user to establish a temperature connection, leading marketing into the intelligent era.

Sophia Ong,GM, Strategic Partnership &KA | Online Media Group , Tencent


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