LOGO | Speech time | Speech content | Guest speaker |
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09:00-09:45 Session 1: |
Hacking Growth with Better Customer Journey
The necessity of the customer journey |
Jasmine Yu, Solution Director of Marketing Cloud, Oracle (China) Software System Co., Ltd., |
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09:45-10:30 Session 2: |
How Can Large-Scale B2B Enterprises Increase Business Revenue Through Digital Tr
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Liping Wang, Executive Director & GM, Digital Marketing Center, China commercial Business, Lenovo |
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10:50-11:35 Session 3: |
Account Based Content Marketing -Identify Potential Customers ahead of Marketing
It's essential to target and interact with the B2B purchasing decision makers before you finally touch them.The Account-Based Marketing(ABM)is a strategic initiative,which is targeted and efficient.By breaking the walls between sales and marketing ,the ABM provides a specific marketing process under a unified goal,helping identify,reach and then influence the target customers, |
Vianne Cai, General Manager of Marketing Solutions, LinkedIn China |
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11:35-12:20 Session 4: |
Big Data Leading Social Marketing
The in-depth introduction of Tencent social advertising how to base on data insight, with more accurate crowd portrait, more matching marketing scenes, more moving ideas, to help the brand and user to establish a temperature connection, leading marketing into the intelligent era. |
Sophia Ong,GM, Strategic Partnership &KA | Online Media Group , Tencent |
Master Land Business Consulting Company
Tel:+86(21) 36399986 Fax:+86(21) 36399912
E-mail:marketing@master-land.com.cn
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Hongkou District, Shanghai,200083, China
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