LOGO | Speech time | Speech content | Guest speaker |
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13:20-14:05 Session 5: |
Digitalization in Pharmaceutical Industry
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Yi Hou, IT Associate Director,Eli Lilly China |
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14:05-14:50 Session 6: |
Cultivating Emotional Connections With Your Customers
Nobody who bought a drill actually wanted a drill. They wanted a hole. But why do they want a hole? The person buying that drill may, in reality, be buying ‘love for his family’… He wants to be able to have family photos hung on the walls of his home. So instead of asking, “where are you making the hole”, probably we should be asking, “what are you hoping to hang”. Effective marketing appeals to emotions instead of reasons. In this age where we express ourselves through what we do and buy, learn how emotions shape our thinking on products, services and brands. |
Wini Wong, EVP of Global Marketing, EF Education First |
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15:20-16:20 Session 7: |
How a Low Frequency Low Interest Product Category,Keep its Consumers Interest
Four tires are the only touch points between a car and |
Clara Gao,BTC Marketing Director-Greater China,Michelin |
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16:20-17:05 Session 8: |
How to master WeChat and Other Social Media Tools
Through the raise of WeChat and other social media tools, our way of marketing has changed rapidly. In today’s Session, we’ll explore the latest trend of social media in China, including current content needs, industrial structure and business models. You’ll also learn about how to: |
Peter Petermann, Chief Strategy Officer, MediaCom |
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17:05-17:50 Session 9: Panel Discussion |
Creating Experiences that Connect Consumers to Brands
Experiential Marketing allows consumers to create connections with brands through 1-on-1 interactions. The expert panel of CMOs will share how big brands are attracting new customers with their extremely creative engagement campaigns that are using high technology and deep customer insights, and discuss in details how using personal and shareable live experiences in marketing strategies will amplify reach, convert customers and drive sales. |
Moderator : Wini Wong, EVP of Global Marketing, EF Education First |
Master Land Business Consulting Company
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