Consulting Director, MicroMarketing
Strong experience in International investment and Strategic management consulting;
Expert in Data analysis, Industrial economic development planning, Trading scheme setting in Business mergers & acquisitions and Strategic consulting.
Head of China Corporate Business Development & Communications
l Oerlikon, a Swiss company with a tradition going back over 100 years, is a leading high-tech industrial group specializing in machine and plant engineering. The Company is a provider of innovative industrial solutions and cutting-edge technologies for manmade fibers manufacturing, drive systems, vacuum, surface solutions and advanced nanotechnology. In 2013, Oerlikon achieved ~ 1 Billion CHF sales revenue from China market.
Kris Tan, senior manager position in industrial MNC, 2nd level under company global CEO. So far, 13+ years manufacturing industry working experience from Swiss/French/American international companies, with rich oversea working experiences in Europe and Asia. Developed expertise on product marketing, market intelligence, business growth strategy, M&A and corporate communications.
Tian Zhang, Ph.D.
Director of Interactive Marketing
Dr. Zhang leads Coke’s digital marketing strategy and initiatives. He leads a team of talented digital marketers to build competitive advantage for Coke to compete in the increasingly digital marketplace. Prior to Coke, Dr. Zhang held the position of digital head at Johnson & Johnson Vision Care, where he built the entire digital as well as CRM programs. He also has extensive agency experience working as a digital marketer at BBDO US.
Dr. Zhang held Ph.D. in Mechanical Engineering from the State University of New York and MBA from the Ross School of Business at University of Michigan.
Director of Communications
As the Director of Communications, Mr. Xi leads the Communications Department of Pfizer China to develop and implement communication strategies and projects including corporate communications, brand communications, employee communications, executive communications and daily issue/crisis management… and support all Pfizer business/functions in China. As a member of Pfizer China Leadership Team, he reports Pfizer China President directly.
Before Pfizer acquired Wyeth in Oct. 2009, Mr. Xi was the Public Relation Director of Wyeth China. At that position, he was responsible for the media relation and internal/external communications for Wyeth pharmaceutical and nutrition business in China. He also took care of local government relation, issue/crisis management and CSR programs.
Before joining Wyeth in 2004, Mr. Xi had been working at Intel China for more than 7 years and taken the positions of Public Relation Manager and External Affairs Manager. His responsibilities included media communications, government relation, community affairs and employee communications, etc.
Mr. Xi has more than 15 years working experience in communications, public relation, employee communications, digital media, government relation, CSR and issue/crisis management, etc. He also worked in marketing and investment analysis areas before.
He is now co-chairing the Communication Working Group of R&D Based Pharmaceutical Association Committee (RDPAC).
Mr. Xi got his EMBA degree from Shanghai Europe International Business School (CEIBS) and the Bachelor Degree from Shanghai Jiao-Tong University.
Digital and Social Marketing Manager
Cisco Greater China
Leading Cisco Greater China digital and social media marketing strategy, platforms and programs to drive awareness and engagement of Cisco brand and revenue marketing
Digital Marketing Strategist
In China's rapid-changing and dynamic digital marketing field, Vincent Li is one of the pioneers and thought-leaders to explore the opportunities to leverage social media and digital marketing to drive social business values for both businesses and brands.
With over a decade of public relations experience, digital marketing and social media engagement expertise, Vincent has successfully translated key PR principles into the social sphere and has helped top brands to build, engage and activate social brand communities and digital campaigns.
He helped to build and lead Edelman Digital China team and is an experienced team builder and social media mentor. He is a frequent speaker on major social media and digital marketing conferences and is regarded as one of the top social media trainers.
From Sina Weibo to Renren to Weixin, Vincent has spearheaded successful social media strategies and digital marketing initiatives for top brands like Starbucks, Johnson&Johnson, Wrigley, Volvo Group, Juniper and Hewlett-Packard.
Vincent has spent 4 years at China Daily and 6 years at Edelman, the world's largest independent PR agency, as digital strategists. He recently works as the digital strategist and employer brand manager, National HR, Deloitte.
National Director of Online Media Commercialization, OMG
He joined Tencent in 2007, responsible for online media commercialization. He directed general sponsors introduction for Tencent’s big programs, such as 2008 Beijing Olympic Games, 2010 World Cup in South Africa and 2012 London Olympic Games. Currently, he is working at the Online Media Centre of Tencent OMG, in charge of commercialization of contents of online media, website and video.
Former Multi Channel Marketing Director
Merck Sharp & Dohme (China) Co., Ltd.
All round marketer with current focus at the design, development and delivery of digital marketing capabilities, multi channel marketing solution and promotion offerings. Proven track record in maximizing products potential throughout their life cycle with solid knowledge, skills and expertise in China pharmaceutical market. Over 20+years experience in China sales & marketing management with MSD. Full range industry experience from sales representative to sales manager, product manager, busness unit manager, franchise director and the latest director role in multi channel marketing.
Expertises：Marketing; Business management; Sales Force Effectiveness (SFE); Multi Channel Marketing (MCM), Digital Marketing Capabilities
Consultancy service for:
Brand marketing strategy formulation / Marketing effectiveness project
Digital marketing Capabilities establishment / application project
Sales force effectiveness project
CRM, analysis and insights
Executive Creative Director, Greater China Region
George P. Johnson, Greater China
With more than 15 years of working experience, Kestrel Lee is George P Johnson’s Executive Creative Director for Greater China. Starting as a brand-driven English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, SapientNitro and ZENO/Edelmen. A proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, he has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank. Winning over 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris in China and Asia. More details at: https://www.linkedin.com/profile/view?id=29580552
Senior Manager, Brand and Digital Communications
Bosch (China) Investment Ltd.
Emily Lee leads the corporate branding and digital communications team for Bosch China. She has over 10 years of diverse experiences in brand, event and product management as well as digital communications in Hong Kong and China.
Emily holds a Bachelor degree from the University of Hong Kong and an MBA degree from Tongji-ENPC University.
• A wife, 2 kids and 3 kind of expertise : management, marketing and merchandising among FMCG, Retailer and Service
• Golddiao personal care (APP Co.) 金王公司
• HOLA Home Furnish (Test Rite Co.) 特力屋
Senior VP of Merchandising & Marketing
• Kimberly Clark金佰利
• ABN AMRO Bank 荷蘭銀行