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  • Del Levin

    Del Levin
    VP Marketing Effectiveness Practice

    Ø Del Leads Nielsen’s Marketing Effectiveness Practice in China, responsible for a suite of solutions designed to assist businesses in optimizing their promotional, advertising and media investment.  This range of cutting edge tools relies on Nielsen’s big data expertise to provide clarity, guidance and compelling support on a the client’s ability to achieve  Reach (reach the target efficiently), Resonance (cut-through creative across media) and Reaction (Sales growth).
    Ø Del comes to Nielsen with 20+ years of FMCG Emerging Market Experience across Asia and Africa.  Del spent the bulk of his career occupying a number of key marketing roles for Colgate-Palmolive across Brand Management, Strategy, Innovation, Shopper Marketing and Analytics.
    Ø Del holds a BA from Yale University and an MBA from Colombia Business School.  Although new to Nielsen China, Del comes with over 10 years of Greater China experience and speaks Mandarin.
  • Wen Li

    Wen Li
    COO of Ctrip Travel Guide

    Wen Li, Chief Operation Officer of Ctrip Travel Guide and Community Business Unit, in charge of product, operation and marketing related function. 10 year work experience of marketing and sales, as Marketing Director of, Area Sales Manager, and Marketing Officer of ABB. 
  • Vivian Yeh

    Vivian Yeh

    Ø Vivian Yeh, born in Taiwan, moved to China at the end of 2006. She is the few professional today that has strong roots in digital since 1998, in the role from dotcom, solution provider, digital agency, and brand marketer, from Financial to FMCG, and landed in IMF.
    Ø She joined Mead Johnson China since January 2015, looking after Integrated Consumer Engagement (Digital, CRM, and Ecommerce). Her dream is to transform a business through digital. 
  • Yale Mao

    Yale Mao
    Sr.Marketing Manager

    Ø 1995-2000 R&D Mgr. Unilever China (HPC)Laundry/ Oral Care Dept.   
    Ø 2000-2005 Marketing Mgr. Unilever Food Solutions 
    Ø 2005-2008 Senior Mgr. Professional market, Philips Lighting
    Ø 2008-2015 Senior Mgr. Marketing Communication, Corporate Communication, BASF China
  • Kelvin Zheng

    Kelvin Zheng
    Marketing Director

    Kelvin Zheng, Public Relations Center Director of Tencent Group Marketing and Public Relations Department Social Network. Former director of Tencent public relations product center, marketing director of Tencent social platform and Tencent cloud platform. He has a wealth of experience and personal views on 2C and 2B marketing communication.
  • Maggie Xu

    Maggie Xu
    Sr.Digital Excellence Manager

    Maggie Xu, Senior Digital Excellence Manger from Roche Strategy Planning and Commercial Excellence Team 
  • Lawrence Wang

    Lawrence Wang
    Social Media & Digital Director

    Lawrence Wang graduated from the University of Birmingham in UK, majored in Economics. His experience spans China government service, invest banking, NGO, strategy consultancy and digital marketing over the last 16 years. He is a digital marketing pioneer with great passion.  Lawrence once worked for Lee Kum Kee as Global Digital Head, and now he is working for AIG Road Safety as Social Media & Digital Director. He has been invited as speaker on many digital conferences. At his spare time, he is leading TED to China, a Chinese volunteer group which is dedicated to bringing in the rich learning experiences of TED to the internet community in China. 
  • Niko Palosuo

    Niko Palosuo
    Head of global communications

    Niko Palosuo is a digitally enlightened communications & public affairs professional with wide international industry experience from top multinational companies and media.
    Ø Niko joined Bayer Material Science August 2014 to lead external and internal communications functions of the €6bn business unit polyurethanes worldwide. As of September 1st, the company will officially separate from Bayer AG and adopt its new name – Covestro, a leading producer of high-value polymers and innovative solutions for key sectors such as transportation, construction, electronics, furniture, sports equipment and textiles.
  • Eric Tian

    Eric Tian
    Partner of marketing

    Eric Tian, Partner of “Nice”, running all marketing, sales, trade functions. Prior to nice, Eric led as Director of Marketing Partnership at Weixin/Wechat, taking care of all partnership China/Globally, in charge of projects: CCTV Lunar New Year Gala/shaking red envelop, NBA/Linkedin/Coke/Ebay/CHANEL/Cisco partnership etc. Prior to Wechat, Eric ran brand marketing at Nike for Basketball/Jordan/Athletic Training. Before Nike, Eric worked at the USA as Marketing Lead for Li-Ning USA and worked in China Li-Ning office across different roles.
  • Shirley Zhu

    Shirley Zhu
    Corporate Communication Director
    Siemens Healthcare China

    Shirley Zhu, an expert in Corporate Branding & Communications
    Ø 15+Years experience in the profession of Communication & Marketing
    Ø 4 Fortune 500 companies – Roche, Merck, IBM & Siemens have benefited from her
    Ø service in building strong corporate brand in China
    Ø 5 Areas of expertise – Corporate Branding, Public Relations & Media, Leadership
    Ø Communications, Employee Communications and Online Communications
    Ø 250+Workshop & sharing sessions delivered on "Effective Communications", "Building
    Ø Personal Brand in Digital", "Manage Relation with Leaders & Clients", "Work with
    Ø Media", "Professional Etiquette in Client Interaction"
    Ø 2000+ Commercial events organized
    Ø 2500+ Commercial events attended
  • Lu Guo

    Lu Guo
    VP Digital and Ecommerce
    Johnson & Johnson

    Ø Ranked by manager Today Magazine as one of the top 100 Managerial Talents in China in 2013, Lu is a recognized leader who is known for her capability to drive growth and innovation in leading global corporations
    Ø Lu’s career spans from building ambitions entrepreneurial start-ups, leading projects at strategy consultancy powerhouse, the Boston Consulting Group, Building and operating hyper-complex supply chain planning for Anheuser Busch InBev, to leading omni digital capability building for VF Corporation, the world’s largest apparel company that owns brands such as The North Face.. Lee, and Timberland. Today, Lu is also Digital insight expert-in-residence at IDEO (global leader in innovation and design with clients such as Apple Inc), and an advisor to a number of startup companies.
  • Kaya Qin

    Kaya Qin
    Director of Strategic Client Development Department

    Kaya Qin is director of Alibaba Strategic Client Development Department, one of the key strategic focus of Alibaba business. Before this assignment, she was the head of marketing for Alibaba Cross Border B2C Business Unit. Kaya has 10+ years of marketing experience starting from Procter & Gamble Greater China, followed by Alibaba. She has deep understanding of China market, consumer and how international brands can make success in China. 

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