COO & CoFounder
How Can World–Class B2B Companies Acquire Customers Through Marketing in China?
Social has become the biggest variable of B2B marketing. How to use Social to develop a new B2B marketing strategy? There are four steps to quickly get started on the customer driven market practice.
1） Creating traffic through rich content types.
2） Based on one social to build a full channel flow pool with SCRM.
3） Identifying high quality leads through marketing automation.
4） Through social selling to follow up high quality leads to improve signed up efficiently. Through in-depth interpretation of the customer acquisition program of Microsoft, Lenovo and other world-class B2B enterprises, BesChannels help B2B enterprises to acquire and convert customers efficiently.
Director of Strategy for E-commerce and Technology
Omni- Channel Shopping Experience for Digital Consumers
1.Customer behavior changes from Walmart's perspectives
2.Walmart’s journey to Omni-channel
3.Customer facing digital initiatives in Walmart
Leveraging physical assets to better serve our customers
Nicole J. Yang
CEO of Enabling Eco Cloud
Chief Marketing Officer of Secoo Group
Premium Data Solution for Brand Marketing
The presentation helps brands, especially the premium brands, on how to identify the right target group and right tactics using martech and the right data among the billions of big data as they called.
Global Digital Acceleration Director-APAC
Organization and Capability Digitalization to Enable Omni-channel Consumption Demand
FMCG Manufacturers from different sub categories are facing various strong challenges along the digitalization journey. Through organizational design and optimization, talent pipeline build and digital capability framework building, how can we fully engage the cross-functional teams to align the digital centric strategy with digital commerce core team, fulfill the omni-channel consumer demand and seize the early opportunity in the new retail transformation?
IT Associate Director
Eli Lilly China
Digitalization in Pharmaceutical Industry
Digitalization is now everywhere and impact almost all the industries. How does it look like when applying to traditional pharmaceutical industry? What are the opportunities and challenges when implementing digital strategy externally and internally? This presentation will share some background of pharma industry, the physicians & patients’ behavior changes in digital era, how a MNC pharma company develop a robust roadmap for digitalization and also several digital projects/practices for case study.
EVP of Global Marketing
EF Education First
Cultivating Emotional Connections With Your Customers
Nobody who bought a drill actually wanted a drill. They wanted a hole. But why do they want a hole? The person buying that drill may, in reality, be buying ‘love for his family’… He wants to be able to have family photos hung on the walls of his home. So instead of asking, “where are you making the hole”, probably we should be asking, “what are you hoping to hang”. Effective marketing appeals to emotions instead of reasons. In this age where we express ourselves through what we do and buy, learn how emotions shape our thinking on products, services and brands.
BTC Marketing Director-Greater China
How a Low Frequency Low Interest Product Category,Keep its Consumers Interested?
Four tires are the only touch points between a car and
the ground.The performance of the car relies on it.So very
important right? However,driving age of Chinese consumers are averagely 3.5 years.Our young first time
consumers don't understand the tires and don't care
neither until their tires are flat on the road!Michelin is a
leading tire manufacturer but it is also known for its
"Michelin Guide" which determines the best restaurants
around the world. Michelin China owns also one of Largestretail fast-fit chain.How are all these assets added up in Michelin marketing approaches? How does Michelin manage
its consumers and create better value in this "Digital" & "
Chief Strategy Officer
How to master WeChat and Other Social Media Tools
Through the raise of WeChat and other social media tools, our way of marketing has changed rapidly. In today’s Session, we’ll explore the latest trend of social media in China, including current content needs, industrial structure and business models. You’ll also learn about how to:
Increase offline/online sales via new media
Expanding brand awareness massively with no budget
Operating and growing your WeChat account effectively with no budget
Creating Experiences that Connect Consumers to Brands
Creating Experiences that Connect Consumers to Brands
Experiential Marketing allows consumers to create connections with brands through 1-on-1 interactions. The expert panel of CMOs will share how big brands are attracting new customers with their extremely creative engagement campaigns that are using high technology and deep customer insights, and discuss in details how using personal and shareable live experiences in marketing strategies will amplify reach, convert customers and drive sales.
Moderator : Wini Wong, EVP of Global Marketing, EF Education First
Liyan Ye, Senior Marketing Director, Valio
Tor Petersen, CMO,SpaceCycle
Mika Kanai, General Manager of Digital Marketing,Shiseido
Head af Marketing & Business DevelopmentAsia Pacific Region
Construction Equipment CNH (China) Management Co., Ltd.
The Will of Those Representing Capital Behind Digital Marketing
The macro economy determines the trend of the industry, thereby affecting the decision-making of those representing capital in the market: investment or contraction, research and development of new products or continued sales, using traditional marketing or digital marketing. If digital marketing is used, in what way, to what extent, the ultimate goal of achieving digital marketing and the risks that need to be avoided are deeply affected by the will of the capital.
General Manager of Marketing Solutions
5 Trends Every CMO Should Know
This speech highlights top 5 critical trends every CMO should know, including 1) measurement is becoming more sophisticated, 2) account-based marketing enables precision targeting at scale, 3) influencer marketing extends reach, 4) native advertising drives engagement, 5) video is the new content king. Each research-backed trend is paired with tactical recommendations of: 1) what you can do to get ahead of the trend and, 2) how LinkedIn can help.
Head of Digital Innovation
Rethinking Digital Innovation in Pharma Industry
Digital is a hot keyword in pharmaceutical industry for years. Now rethinking of digital innovation becomes more important as pharma companies are looking for transformative model as one growth driver. Such rethinking extends the scope in different dimensions such as key stakeholders, patient journey steps, as well as data insight enabled closed loop marketing. This presentation will also share some industry cases & practices on this.
Sophia Ong GM
Strategic Partnership &KA | Online Media Group
Decode Social Commerce Phenomenon: From "Like"to "Action"
Social Phenomena: "We"Turn Like to Action
Today, we live in a time characterized by rapid technology transformation and resulting social and marketing disruption. From big data to AI, transformational technology offers new opportunities to drive sales and increase brand consideration. How we leverage "design thinking" to keep consumer in mind during every step of the consumer touchpoint? We believe that successful business transformation will require collaboration, thoughtful scenario planning, and the inclusion of digital conversion - with Tencent digital eco-system.
Digital Marketing Director
How to Innovate on Customer Engagement and Drive Business Growth Thru Social Media
1.Telling story through content strategy
2.Keep sickness through Partner relationship management ride on social media
3.Provide service robots to increase digital customer experience
4.Consolidate all social customer data with WeChat marketing automation and content nurturing
Chief Digital Officer Asia Pacific
Build up Complete B2B Digital Marketing Roadmap
B2B's Digital Marketing strategy
Complete B2B Digital Marketing Rodemap
B2B branding and the strategy of Integrating Online and Offline Resources
Some of the Trends and Successful Experiences of
B2C's Model in the B2B enterprise
Head of Digital,Former Danone Early Life Nutrition
Artificial Intelligence - Business implications
Artificial intelligence (AI) is enabling businesses to work smarter and faster, doing more with significantly less. The structure of the workforce is changing however it does not mean that AI will replace humans or the jobs. As technology and society continue to advance, more organisations are looking for powerful, sophisticated solutions that will improve and streamline operations and in contract this will allow us to create a knowledge based economy and leverage that to create better automation for a better form of life.
Strategic Cooperation Director
The Evolution and Future of B2B Marketing Mentality
Marketing Director Of Automotive Lighting APAC
How to Integrate Content Marketing and Sales Growth
● Analysis the relationship between Content Marketing and Sales Growth
● Customer-oriented mindset create the linkage between Content Marketing
and Sales growth
● Build up a holistic Content Marketing ecosystem
● 5 Effective ways to generate sales leads through Content Marketing
Greater China, GE Healthcare
B2B Digitalized Engagement
Traditional marketing are facing more and more challenge on cost control, hard to evaluate its biz impact, changing customers’ unmet needs, etc. This presentation is sharing some case to show how to react those challenges, and how to re-position marketing role in the organization via digitalized engagement.
Digital and Innovation Director
Digital transformation of B2B industry
1.Pain Point-Traditional B2B Enterprises Face Pain Point Analysis, Innovation Culture vs. Conventional Operating Standards and Procedures, Consumer-centered Retail Services vs. Customer-oriented Large-scale Thinking Model, Consumer Consumption Upgrade vs. Cost Saving and Production Increase rate
2.Transforming measures for pain points, ecosystem building of innovative culture, business model digital transformation, business process digital transformation
3.Trend: China's relationship with the world, how to balance Group's Digital Infrastructure Strategic Framework, to adapt to China's market, and ultimately landed in China's projects how to expand overseas, - multinational companies'common problems, our response
4.Measure: some quantifiable business assessment indicators Sharing: how do we assess the results of digitalization?
Product Management and Marketing Director, Greater China
Videojet Technologies (Shanghai) Co., Ltd.
Drive PPC Effectiveness by Closed Loop Analysis
PPC(Pay Per Click) is more widely used by Marketers for industry products, but with the challenge of budget limitation/CPC(Cost Per Click) increase, we are also facing diminished returns of Ads spending. Besides the collaboration of Marketing team and Sales team, Marketers using closed loop analysis on PPC will enhance the PPC effectiveness, make Marketers with more visibility on the closed loop of PPC AdsLP(Landing Pages)Chats/Calls/FormsLeadsOrders and take the right countermeasures to achieve the PPC goals.
The Essence of Digital Marketing in New Era
The Essence of Digital Marketing in New Era
● User and Product Contention (Company Strategy)
● Big Brand and Small Brand Contention (Brand Strategy)
● True and False Digital Marketing Contention (Marketing Strategy)
● Contention of Good and Bad Content Marketing (Content Marketing)
Moderator: Lucy Feng,Marketing Director Of Automotive Lighting APAC,Osram Asia
Hanson Wang, Chief Digital Officer Asia Pacific, Saint-Gobain China
Cathy Gu, Chief Knowledge Officer, Shichangbu.com
Anita Liu, Marketing Director, Greater China, GE Healthcare
Chunhua Lu,External Communications Director,
Ella Xu,Marketing Director,Schneider Electric
Michael Wen, Director of Marketing Communications Asia Pacific, Dana China
Digital Marketing and Comunications, APAC
The Dow Chemical Company
The Rise of MadTech and Blockchain in Digital Transformation
Chief Knowledge Officer
Zhihu Marketing Practice
Senior Marketing Director of HTN BU
HCP Entertaining Education by Digital Marketing