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Digital Marketing Experience Innovation -
09:00-09:45 Session 1:
Digital Marketing Experience Innovation - "CMO's Truth Adventure"

Whether it is traditional marketing or digital marketing, the same is customer-centric, to enhance the experience of each contact customer interaction. IBM in the global cooperation with the CMO Council, for the 198 CMO research also shows that CMO anxiety and break, mostly with how to enhance the customer digital marketing experience solidarity. Although the promotion of digital marketing experience is a complex journey, and design, implementation, optimization of the three links, the most critical, complement each other. At these three key stages, some of the industry-leading company's methods and experiences provide us with some lessons to help us make it easier to achieve success.

Lidong Wu, VP of Marketing, IBM GCG
Marketing – the art of persuasion and the science behind
09:45-10:30 Session 2:
Marketing – the art of persuasion and the science behind

Key Words:
Whom to Persuade: Buyers, Dealers, Media, Bosses, Team
How to Persuade: Strategy, KPI, Execution(ATL, BTL, PR, Social, Experiential), Content, Crisis Management
Then What?

Yeh Ming Hsin, Director, Ford Motor Company AP
How B2B embraces a Digital Era
10:50-11:35 Session 3:
How B2B embraces a Digital Era

 

Luyin Zhong, PR & Communication and Advertising & Promotion Director, GE Healthcare Greater China
What is New Branding and New Retailing, Why is it much Harder for MNCs to Win in
11:35-12:20 Session 4:
What is New Branding and New Retailing, Why is it much Harder for MNCs to Win in

Customer-led
Data-driven
Omni-channel marketing strategy

Lu Guo, Founder & CEO, Shopal; Former vice president of digital ecommerce at Johnson & Johnson
How to do B ecommerce through live?
16:50-17:35 Session 9:
How to do B ecommerce through live?

Traditional business trade, pay attention to face to face communication, through the form of live, can be traditionally under the traditional form of trade copied to the line, based on the trust between buyers and sellers to establish trade relations. So, B Ecommerce who should host, how can we have a higher conversion, how can we get the greatest value?

Liangbin Jiang, Head of Live, 1688 Live
Deepening human connections to delight and surprise customers in the digital spa
16:05-16:50 Session 8:
Deepening human connections to delight and surprise customers in the digital spa

The equity of the Starbucks brand has been built by the unique “Third Place” experience that comes to life every day. The sense of community, as well as the longing people have for human connection, will be even more relevant in the years ahead. This is the goal of the Starbucks China Digital Flywheel - to build on our customers’ desire for human connection while creating an innovative experience that will become a daily ritual in their engagement with the brand. We would like to share the case study of Starbucks latest social gifting initiative, and discuss how it has elevated the customer engagement with the brand in a delightful and surprising manner. 

Linda Yang, Director, Digital Marketing & E-Commerce, Starbucks (China) Company Limited
Winning digital battle in new ecommerce
15:20-16:05 Session 7:
Winning digital battle in new ecommerce

Facing more digital marketing channels and resources, the evaluation of marketing effectiveness for brands needs to be viewed from the consumer, clicking on the connection to the actual purchase, in order to grasp the true sense, and optimize the digital marketing between different platforms portfolio, finally to achieve the depth of integration of advertising investment in sales.

Johnny Lu, head of big data analytical consulting team, Nielsen China
5 ways to create a successful Online marketing campaign
14:15-15:00 Session 6:
5 ways to create a successful Online marketing campaign

As the Internet becomes the primary source of information between consumers and businesses. Successful online marketing is the key for vertical growth of any business.
Set up clear Marketing Campaign Goal and strategy
Have a complete understanding of your target group
Have a consistent Key Visual and key Message
Create multi marketing tools and suitable medias
Conduct a good communication plan & track the result  

Lucy Feng, Marketing Director of Automotive Lighting, OSRAM Asia Pacific
Coping with the uncertainty of the digital age
13:30-14:15 Session 5:
Coping with the uncertainty of the digital age

The development of digital technology brings more possibilities, but also more uncertainty. So as a marketer must face the status: the opportunity and risk coexistence. "Opportunity" pushes up expectations, causing the expansion of demand, and our digital market was actually pushed up to a "hot" temperature by demand. How to deal with this uncertainty, we need to re-clarify ideas to see the nature of the act through the "opportunity" of the fog.

Yale Mao, Sr. Marketing Manager, Basf
2025AD.cn - The Social Media Platform on Automated Driving
11:35-12:20 Session 4:
2025AD.cn - The Social Media Platform on Automated Driving

Why do we invest a neutral media platform? 

Build dialogue for a future topic 
Leverage social media power to engage stakeholders
 

Jackie Lou, Communications Manager China, Continental Automotive Holding Co.,Ltd.
2025AD.cn - The Social Media Platform on Automated Driving
11:35-12:20 Session 4-1:
2025AD.cn - The Social Media Platform on Automated Driving

Why do we invest a neutral media platform? 

Build dialogue for a future topic 
Leverage social media power to engage stakeholders
 

Cindy Qin, Online Communications Manager, Continental Automotive Holding Co.,Ltd.
Big data leading social marketing
10:50-11:35 Session 3:
Big data leading social marketing

The in-depth introduction of Tencent social advertising how to base on data insight, with more accurate crowd portrait, more matching marketing scenes, more moving ideas, to help the brand and user to establish a temperature connection, leading marketing into the intelligent era.

Airong Jiang, KA Solution and Service Team Supervisor of Planning,Tencent Social Ads


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