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How Can World–Class B2B Companies Acquire Customers Through Marketing in Ch
09:00-09:45 Session 1:
How Can World–Class B2B Companies Acquire Customers Through Marketing in Ch



Davis Pang, COO & CoFounder, BesChannels
Omni- Channel Shopping Experience for Digital Consumers
09:45-10:30 Session 2:
Omni- Channel Shopping Experience for Digital Consumers

Store VR experience, online customized products
Online purchase, offline delivery
Check inventory online
Online purchase, offline return/replacement

Ben Hassing, SVP, eCommerce & Technology, Walmart
Premium Data Solution for Brand Marketing
10:50-11:35 Session 3:
Premium Data Solution for Brand Marketing

The presentation helps brands, especially the premium brands, on how to identify the right target group and right tactics using martech and the right data among the billions of big data as they called.

Nicole J. Yang ,CEO of Enabling Eco Cloud, Chief Marketing Officer of Secoo Group
Traditional FMCG Industry Digitalization Organization and capability digitalizat
11:35-12:20 Session4:
Traditional FMCG Industry Digitalization Organization and capability digitalizat

FMCG Manufacturers from different sub categories are facing various strong challenges along the digitalization journey. Through organizational design and optimization, talent pipeline build and digital capability framework building, how can we fully engage the cross-functional teams to align the digital centric strategy with digital commerce core team, fulfill the omni-channel consumer demand and seize the early opportunity in the new retail transformation?

Hugo Zheng ,Global Digital Acceleration Director – APAC
Digitalization in Pharmaceutical Industry
13:20-14:05 Session 5:
Digitalization in Pharmaceutical Industry




Yi Hou, IT Associate Director,Eli Lilly China
Cultivating Emotional Connections With Your Customers
14:05-14:50 Session 6:
Cultivating Emotional Connections With Your Customers

Nobody who bought a drill actually wanted a drill. They wanted a hole. But why do they want a hole? The person buying that drill may, in reality, be buying ‘love for his family’… He wants to be able to have family photos hung on the walls of his home.  So instead of asking, “where are you making the hole”, probably we should be asking, “what are you hoping to hang”. Effective marketing appeals to emotions instead of reasons. In this age where we express ourselves through what we do and buy, learn how emotions shape our thinking on products, services and brands.

Wini Wong, EVP of Global Marketing, EF Education First
How a Low Frequency Low Interest Product Category,Keep its Consumers Interest
15:20-16:20 Session 7:
How a Low Frequency Low Interest Product Category,Keep its Consumers Interest

Four tires are the only touch points between a car and 
the ground.The performance of the car relies on it.So very 
important right? However,driving age of Chinese consumers are averagely 3.5 years.Our young first time 
consumers don't understand the tires and don't care 
neither until their tires are flat on the road!Michelin is a 
leading tire manufacturer but it is also known for its 
"Michelin Guide" which determines the best restaurants 
around the world.  Michelin China owns also one of Largestretail fast-fit chain.How are all these assets added up in Michelin marketing approaches? How does Michelin manage 
its consumers and create better value in this "Digital" & "
New Retail"era?

Clara Gao,BTC Marketing Director-Greater China,Michelin
How to master WeChat and Other Social Media Tools
16:20-17:05 Session 8:
How to master WeChat and Other Social Media Tools

Through the raise of WeChat and other social media tools, our way of marketing has changed rapidly. In today’s Session, we’ll explore the latest trend of social media in China, including current content needs, industrial structure and business models. You’ll also learn about how to:
Increase offline/online sales via new media
Expanding brand awareness massively with no budget
Operating and growing your WeChat account effectively with no budget

Peter Petermann, Chief Strategy Officer, MediaCom
Creating Experiences that Connect Consumers to Brands
17:05-17:50 Session 9: Panel Discussion
Creating Experiences that Connect Consumers to Brands

Experiential Marketing allows consumers to create connections with brands through 1-on-1 interactions. The expert panel of CMOs will share how big brands are attracting new customers with their extremely creative engagement campaigns that are using high technology and deep customer insights, and discuss in details how using personal and shareable live experiences in marketing strategies will amplify reach, convert customers and drive sales.

 

Moderator : Wini Wong, EVP of Global Marketing, EF Education First
Hacking Growth with Better Customer Journey
09:00-09:45 Session 1:
Hacking Growth with Better Customer Journey

The necessity of the customer journey
The application of hacking growth methodology
The applicable scene of the customer journey: to B & to C
The key points to the customer journey
case study

Jasmine Yu, Solution Director of Marketing Cloud, Oracle (China) Software System Co., Ltd.,
How Can Large-Scale B2B Enterprises Increase Business Revenue Through Digital Tr
09:45-10:30 Session 2:
How Can Large-Scale B2B Enterprises Increase Business Revenue Through Digital Tr




Liping Wang, Executive Director & GM, Digital Marketing Center, China commercial Business, Lenovo
Account Based Content Marketing -Identify Potential Customers ahead of Marketing
10:50-11:35 Session 3:
Account Based Content Marketing -Identify Potential Customers ahead of Marketing

It's essential to target and interact with the B2B purchasing decision makers before you finally touch them.The Account-Based Marketing(ABM)is a strategic initiative,which is targeted and efficient.By breaking the walls between sales and marketing ,the ABM provides a specific marketing process under a unified goal,helping identify,reach and then influence the target customers,
thus realizing your business objects.LinkedIn Account Targeting and LinkedIn Marketing Solutions(LMS) have been important parts and tools of ABM,which are all based on the dynamic big date pool of LinkedLi.

Vianne Cai, General Manager of Marketing Solutions, LinkedIn China


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