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B2C Ecommerce Market Overview and Experience Sharing<br />B2C 电子商务市场概述与经验分享
09:35 AM
B2C Ecommerce Market Overview and Experience Sharing
B2C 电子商务市场概述与经验分享

    

Farrukh Shad, Senior Vice President of Retail Strategy and  E-commerce, Schneider
Farrukh Shad, 零售战略和电子商务高级副总裁, 施耐德


Brand crossover marketing volume, effect, favorable impression 1+1>3 <br />品牌跨界营销 声量、效应、好感度1+1>3
10:50 AM
Brand crossover marketing volume, effect, favorable impression 1+1>3
品牌跨界营销 声量、效应、好感度1+1>3

What brand problems are solved by crossing boundaries?Imaginative cases
什么样的品牌问题靠跨界解决?脑洞大开的那些案例

Eva Jin, Senior Brand Marketing Manager of Unilever
金益资深品牌市场经理,联合利华
Michelle Jiang,Creative Marketing GM,KOURPAR (Beauty and Healthy Sleep Solutions Head of Marketing,Former Philips)
蒋薇,市场创意营销总经理,凯派(大中华区健康事业部市场负责人,前飞利浦)
Digitalization of Employee Communications, Volvo Car Practice Sharing<br />员工沟通数字化,沃尔沃汽车实践分享
11:40 AM
Digitalization of Employee Communications, Volvo Car Practice Sharing
员工沟通数字化,沃尔沃汽车实践分享

  

Michel ZHAO Qin, Vice President, Corporate Communications, Volvo Cars
赵琴,沃尔沃汽车公司传播副总裁

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