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How to innovate on customer engagement and drive biz growth thru social media
13:30-14:15 Session 5:
How to innovate on customer engagement and drive biz growth thru social media

1.Telling story through content strategy

2.Keep sickness through Partner relationship management ride on social media
3.Provide service robots to increase digital customer experience
4.Consolidate all social customer data with WeChat marketing automation and content nurturing

Cherry Xu,Digital Marketing Director,Schneider Electric
Build up Complete B2B Digital Marketing Roadmap
14:15-15:15 Session 6:
Build up Complete B2B Digital Marketing Roadmap

B2B's Digital Marketing strategy

Case Analysis
Complete B2B Digital Marketing  Rodemap
B2B branding and the strategy of Integrating Online and Offline Resources
Some of the Trends and Successful Experiences of
B2C's Model in the B2B enterprise

Hanson Wang,Chief Digital Officer Asia Pacific, Saint-Gobain China
HCP Entertaining Education by Digital Marketing
15:45-16:30 Session 7:
HCP Entertaining Education by Digital Marketing

   

Xian Li,Head of Digital Innovation, Novartis
Artificial Intelligence - Business implications
16:30-17:15 Session 8:
Artificial Intelligence - Business implications

Artificial intelligence (AI) is enabling businesses to work smarter and faster, doing more with significantly less. The structure of the workforce is changing however it does not mean that AI will replace humans or the jobs. As technology and society continue to advance, more organisations are looking for powerful, sophisticated solutions that will improve and streamline operations and in contract this will allow us to create a knowledge based economy and leverage that to create better automation for a better form of life.

Nadeem AMIN,Head of Digital, Former Danone Early Life Nutrition, Hong Kong

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